We recently partnered with Emma Beaumont and Lincolnshire County Council (LincsBus) to revamp their "Freedom with a Bus Pass" campaign, celebrating the active lifestyles of pensioners across the county. The project included creating vibrant static and animated social media content, personalised bus pass images with playful names, and a refreshed visual style for their webpage, bus stop posters, and soon-to-be-updated timetables. The campaign highlights how pensioners can stay active and independent using their bus passes.